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Belshina

Belshina OJSC is one of the largest enterprises in Europe, producing over 200 nominal sizes of tyres for cars, trucks, heavy trucks, road construction and lifting transport vehicles, electric motor vehicles, buses, tractors and agricultural machinery.

Belshina OJSC was the first works in CIS to master and mass-produce truck metal-cord tyres.

The company includes: large-dimension tyres works, Car and truck tyres works, super large-dimension tyres works, mechanical works and other structures needed for production organization and products marketing, as well as social infrastructure.

Up-to-date equipment, highly skilled personnel, use of advanced scientific and technical achievements guarantee top quality of the produce.

Taking into account market demands and latest achievements of tyre manufacturing industry, experts of technological and design departments constantly update and expand range of products, improving their quality. Reliability and endurance of Belarusian tyres have gained them high reputation among local and foreign consumers. The major local consumers of tyres are largest manufacturers in the republic, like BelAZ PA, MAZ, MTZ, MZKT, Gomselmash RUE, Amkodor OJSC, and others.

Belshina OJSC has business mutually beneficial relations with 51 countries. The company’s products are sold not only in Russia and other CIS countries, but also in Europe, Middle East, Africa, as well as North and South America.

The principal objectives of the company are:

  • manufacture of high-quality products, similar to foreign analogues and meeting consumers’ demands;
  • expanding the range of products in compliance with customers’ demand;
  • winning over new buyers by optimizing selling network, using marketing instruments in goods market promotion;
  • profit making to satisfy social and economic interests of the personnel and the owner.

Strategic targets of Belshina OJSC are:

  • maximum satisfaction of end users’ demands both on the local and foreign market;
  • increase of export sales and upkeep of Belshina OJSC share on the market of tyres abroad;
  • improvement of export sales efficiency;
  • consolidating the company’s image as a reliable partner and major manufacturer of high-quality tyres in wide assortment.

The company conducts flexible prizing policy and takes measures to reduce manufacture costs, does market research aiming at comprehensive market study and analysis of qualitative characteristics of products.

The company has been granted International awards "The Arc of Europe" and "Golden Globe" for the contribution in economic development of the republic, integration in the world economy and manufacture of competitive and high-quality produce. In the period from 2001 to 2006 the produce of the enterprise has been repeatedly awarded with gold, silver and bronze medals at the annual contest "The best automobile tyre on the roads of Russia" held within the framework of the exhibition "Tyres, Rubber Technical Articles and Cautchoucs" in Moscow.

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Last updated: 14 July 2014